A Life Extraordinary

Moooi presents A Life Extraordinary during Milan Design Week 2023. As we embark on a new era of design and innovation, Moooi is dedicated to exploring the intersection of technology and humanity. Moooi believes that by embracing both physical and digital realities, we can create experiences that are not only technologically advanced but also deeply human and personal. Through innovative, multi-sensorial, and imaginative designs, they aim to interweave the physical and digital in a way that is both poetic and practical.

For A Life Extraordinary 2023, Moooi partners with EveryHuman™ to create a bespoke interior fragrance experience fuelled by AI that will be the centrepiece of their presentation. EveryHuman™ created the world’s first public AI scent design experience: Algorithmic Perfumery. Using an algorithm, they build highly personal home fragrances based on a person’s answers in a questionnaire. Moooi continues to use technology to tap into unexplored areas of personalisation for designing our lives and homes. Where every human can create new things that are relatable but completely unexpected at the same time. As to lead every human to a more creative and customised life, A Life Extraordinary.

Besides a tech-fuelled experience, Moooi will also present new product designs, lifestyle collections, and collaborations during Milan Design Week 2023. The lifestyle brand also further expands their multi-sensorial narrative by deepening their exploration of sound.