WHAT IS VERO?

Today marks the birth of Vero, a brand representative of a new era of Italian design that considers informality and transparency essential values to be integrated into everyday products. Vero embodies values that are fundamental in this historical moment: as declared by its name ( Italian for “ true”), it promotes a concept of truth, solidity, and availability translated into its aesthetics, raw materials, communication, model of offer, and digitize d systems. The first collection consists of a family of furnishings resulting from the fusion of the typical Italian savoir-faire and the creativity of designers coming from all corners of the world. Vero's objects bridge the gap between mass distribution and niche design, transforming everyday environments into contemporary places.

Vero is the result of an idea that Pasquale Apollonio, founder of Level Project, developed with Simona Flacco and Riccardo Crenna, founders of simple flair and Riviera Creative Space.