Friedman Benda is pleased to present MelonMelonTangerine, British artist Jonathan Trayte’s second solo exhibition at the gallery. Informed by Trayte’s recent 2000-mile road trip through the Western United States, MelonMelonTangerine offers an outsider’s perspective on the American landscape. As an avid observer, Trayte poignantly examines the ways in which we perceive and utilize natural resources through his signature tongue-in-cheek sensibility.
With a keen perception and eye for the obscure, Trayte finds the surreal in our everyday surroundings and within the fabric of daily life. Realized while in isolation amidst the current pandemic, he recalls hazy visions of sedimentary rock formations, Joshua trees, lichens, silver cholla cacti and prickly pear fruits to inform this new body of work. A visual raconteur, Trayte reimagines natural forms while appropriating highly stylized motifs from product packaging and advertising ephemera as a nuanced commentary on the universal language of consumerism. Embracing contradictions between the organic and the artificial, he uses the American archetype of the Wild West to examine the rampant excess and waste inherent in today’s society.
| Hours | Monday – Saturday11:00 AM - 6:00 PM |
| Venue | Friedman Benda |
| Type | Design Exhibition |
| Duration | 11:00 AM - 6:00 PM |
| City | New York City |
About
Friedman Benda
Friedman Benda is a platform to identify and advance key narratives that intersect contemporary design, craft, architecture, visual and conceptual art, and cutting-edge technological research. Spanning five continents and four generations, Friedman Benda represents a roster of seminal established and emerging designers, as well as historically significant estates. Since 2007, the gallery’s exhibitions, publications and collaborations with institutions have played a vital role in the development of the contemporary design market and scholarship.
