At the heart of USM’s presentation is “Reflecting Realities” – an immersive mirror installation that captures attention and provokes thought. The striking spatial composition not only reflects but celebrates the beautiful interior’s architectural details of the historic venue Frederiksgade 1. Through the mirrors, the chrome elements of the 1960s furniture classic enter into a quiet dialogue with the elegance of the 1880s architecture – a seamless fusion of modern precision and historic charm. Located in the centre of Copenhagen, this iconic building is not only a hub for design enthusiasts during the festival, but also a vibrant meeting point for international brands, creatives, and visitors throughout the event.