Take A Peek Inside Max Brown Missori - Your New Local Residence

Photography by Steven Herud

Bringing the concept of ‘city living’ to life through its buildings, décor and intrinsic connection to each locale - Max Brown Hotels currently operates six properties across five iconic European cities including Amsterdam, Vienna, Düsseldorf, Berlin and Milano as well as continues to grow under the boutique hospitality group Sircle Collection.

Welcoming one to the coolest neighborhoods where one can live, eat and sleep like a local - each and every hotel offers value in a charming yet stylish setting with their motto ‘basic at its best’ felt across all unbeatable locations.

Shedding light on design-led, experience-driven products and services beautifully crafted for the modern traveler - Sircle Collection is an independent group of creative hospitality brands born in 2011 by award-winning hospitality entrepreneur and developer Liran Wizman.

Photography by Steven Herud

This Amsterdam-based company has grown to encompass five hotel brands across 20 locations featuring Sir Hotels, Sircle Hotels, Max Brown Hotels, Park Centraal Hotels and Àterre. Their portfolio extends to a membership club, The Cover, design concept store, X BANK Amsterdam and several F&B outlets.

“With our shared passion for hospitality - our team creates one-of-a-kind hotels, restaurants, stores and spas in Europe's most inspiring neighborhoods!” Sircle Collection shares.

Photography by Steven Herud

"As a recent addition to the Max Brown family, I am thrilled to kick off 2024 with the opening of the first Max Brown hotel in Italy - Max Brown Missori breathes all that Max Brown stands for, a playful home for travelers keen to experience city-living like a local. I'm looking forward to leading our passionate team, who are not just here to provide service, but to create moments that resonate with our guests!"

— Andrea Piantanida, Cluster General Manager Max Brown Missori.

Photography by Steven Herud

Embodying an artistic flair, the interiors have seamlessly undergone a stylish refurbishment by Amsterdam-based interior designer Saar Zafrir and Sircle Collection's in-house design team.

Weaving together a perfect combination of comfort and laidback style, every intricate detail additionally makes one feel right at home - signature fluffy cloud bed of dreams, freshly brewed coffee, the best Italian cuisine, classic cocktails, a cozy nook to unwind, connect or work.

Light, tasteful, quirky, dog-friendly and fun - the space embraces a hint of 70's-inspired design and comprises handpicked vintage items. The use of natural materials like wood and stone, warm hues of chestnut brown and orange as well as retro patterns not only add to the visual appeal but ensure a balance between vintage charm and contemporary design.

Photography by Steven Herud

Conscious of putting the community first, it proudly showcases the talents of local artists to bring in a little of the Milanese spirit, such as Emanuele Napolitano, Rossano Liberatore, and Enrico Nagel.

Max Brown Missori offers 64 bright rooms, ranging from the cozy "tiny" to the expansive "extra large", all designed to provide a harmonious blend of comfort and playful aesthetics at an exceptional value.

Their vibrant public area not only functions as a hub for the city's artistic circle but offers guests a glimpse into the art scene of Milano.

Photography by Steven Herud

On the ground floor, the hotel is thoughtfully arranged as a dynamic exhibition space - where a rotating selection of art installations invites one to explore and discover the works of new exciting local artists. Currently displayed until the end of March are specially selected pieces from the private collection of the Palazzo Monti artist residency, incorporating artists like Jean-François Le Minh and Ricardo Partida.

Creating an inviting atmosphere, its communal area lastly transforms into a high-spirited gathering space with a refurbished bar that's open all day, adding an extra touch of sophistication.

Come enjoy a slice of La Dolce Vita with sweeter views in this shiny-new spot in town!

Photography by Steven Herud

Max Brown Missori
Via Lentasio, 3, 20122 Milano MI Visit Website