Maison You: Wellness Travel Gets an Upgrade
Photography courtesy of Maison You
But something is changing. Wellness travel is no longer about setting an alarm clock for Barry’s at 4:30 am. It’s now about spaces that allow for actual transformation. Like The Stanza recently reported in “Is the new Birkin a luxury safari?,” the biggest flex in travel is time for ourselves, reconnection, and immersive experiences.
Enter Maison You, a new London-based platform that is Conde Nast Traveller meets Mr & Mrs Smith, but with animal therapy and integrative health specialists.
I recently sat down with the founders: two best friends with two very different health reckonings, and a shared frustration with the overwhelming chaos of the wellness industry. Instead of another leggings startup, they built something design-led, curated, and very intentional.
Photography courtesy of Maison You
What is Maison You?
Maison You is a new platform for curated retreats worldwide, founded by Natalia Montigny and Stefanie Mach. Both have pedigrees in luxury and brand strategy (Net-A-Porter, Natura Bissé, Diageo). Both also had their lives upended. Natalia by advanced-stage cancer in her thirties, and Stefanie by burnout leading to miscarriage. Experiences that are at the forefront of many women’s minds as we navigate the stressors of an over-scheduled life, the relentless pressures we place on ourselves and our bodies, and the sad realities of industrial food systems and low-quality air and water.
Out of that came Maison You: a retreat marketplace with taste. Natalia and Stefanie describe themselves as “personal wellness curators,” refreshing in a world where we are given too many options, an infinite scroll of everything. They guide people toward spaces that respond to specific life moments, such as burnout, grief, illness, parenting shifts, or simply the need to pause. And yes, they bring a sharp design sensibility to the mix.
Photography courtesy of Maison You
Where Design Meets Healing
If you have ever walked into a hotel lobby and felt instantly calmer (or, conversely, visually assaulted), you already get it. Any interior designer will tell you: your environment is not just aesthetics, it is psychology.
Maison You’s curated list of retreats leans hard into this. Their partnerships include some of the most design-forward wellness hotels and sanctuaries around the world: Joali Being in the Maldives, Estelle Manor in Oxfordshire, Aman, and the cult Belgian floral retreat Fleuropean. Each has its own design language, from sleek minimalism to romantic maximalism.
The throughline is intentionality. These are places where design, hospitality, and wellbeing intersect – not a spa tacked onto a hotel, but environments that act as catalysts for healing.
For those of us in the design and hospitality space, this is particularly interesting: it reframes wellness as spatial storytelling.
Photography courtesy of Maison You
The Bigger Picture: Wellness as the New Luxury
Depending on which report you read, wellness is multi-trillion-dollar sector growing faster than regular travel. But while much of that growth is mass-market, Maison You positions itself in the rarified, design-conscious tier.
In other words: not everyone wants a seven-day detox. Some people want to be in a beautifully designed environment that helps them pause and “return to self,” as the founders say. The rise of platforms like Maison You shows that “luxury” is no longer just about thread counts and Michelin stars. It is about transformation, often wrapped in tasteful architecture and a sense of curation. A natural evolution of hospitality itself.
Visit Maison You's website for more information.