Celebrating Car Fragrance Diffusers by Acqua di Parma - A Scent for Every Journey
Photography by Antinori
Deeply rooted in nature, culture, art and made out of love for Italy in 1916 by the visionary baron Carlo Magnani - Acqua di Parma is renowned as a global icon of craftsmanship and Italian style.
Garage Italia Customs, on the other hand, is a creative hub by Lapo Elkann. With its highly innovative approach - it’s able to disseminate a variety of languages and styles, overcoming the barriers between the universes of luxury, design and fashion. The company, that maintains a special relationship with the automotive industry, is one of Italy’s leading players in restomod and retrofit with the Icon-e project which concerns the restoration and electrification of historic cars such as the famous Fiat 500 that has become the Spiaggina.
Photography by Antinori
“We create fragrances and objects that - combine sophistication and vibrancy, are steeped in history and stories and designed as a discreet and private luxury for oneself and those with whom one chooses to share beautiful things!”
— Acqua di Parma
Photography by Antinori
Founded and directed by Enrico Buonocore - Langosteria is fine dining intertwined with Italian origins focusing on excellence. Selecting simply the best ingredients from across the globe - its cuisine harmoniously weaves together Italian tradition with a contemporary international approach.
The sunny disposition of the Fiat 500 Jolly Spiaggina - resplendent in Acqua di Parma’s signature bright yellow - effortlessly brings a touch of vibrancy to the winter chill. This one-of-a-kind vehicle, reminiscent of Mediterranean shores, has been seamlessly transformed for the alpine setting.
Ready to navigate the snowy landscape - the traditional open-top design, nostalgic of leisurely coastal drives, features luxurious rattan seats covered in eco-fur, marrying the car’s beach heritage with the lavish après-ski mood of the season.
Photography by Antinori
At the rear, a rattan core basket that is intricately woven, displays Acqua di Parma’s Car Fragrance Diffusers. The woven elements are fabricated by Bonacina - a storied Italian brand that heralds the artisanal technique of finely curved rattan canes.
An emblem of Italian excellence since its foundation in 1889 - Bonacina is an independent, family-run design brand that, over the years, has defined a timeless style embodying sensitivity to creativity and the arts along with attention to detail. Founder Giovanni Bonacina drew inspiration from Rattan - a material imported from Asia - to form an Italian brand distinguished by innovation and respect for its roots.
Conceived by the multi-award-winning design duo GamFratesi - the Acqua di Parma Car Fragrance Diffuser is a stunning design object set in a leather cover that reflects its research in raw material of the finest quality.
Photography by Antinori
Meticulously selected in collaboration with some of the most acclaimed Italian leather tanneries with centuries-old know-how, this soft Made in Italy material is expertly tanned and hand-finished.
Available in four colors - from red to yellow, brown and gray - its circular shape is influenced by the iconic boxes of Acqua di Parma and is a perfect fit for any interior with its simple and intuitive mounting system that allows for easy magnetic attachment to the car’s ventilation grill.
A surprising installation, it elegantly offered one a unique opportunity to witness the quintessential Italian art of living and discover the polysensory experience of the Car Fragrance Diffusers. Entwining the thrill of classic car racing with the magnificent allure of Italian luxury, come immerse yourself in an oasis of sun-kissed scents, warmth and charm amidst the breathtaking mountains.