The Nature of something

Erco Lai is a designer of a wide imagination and a strongly creative mind. Still, his fantasy isn’t stuck in a non-concrete world of ideas, he really gets his hands dirty experimenting with alternative building materials. Erco Lai’s ultimate goal is exactly to bring innovation in the manufacturing industry, promoting the abandonment of unsustainable mechanisms. Erco Lai’s guide has always been the Earth itself, simply learning from nature’s perfect processes. Meanwhile, he is an experienced industrial designer and has worked with various materials and techniques, from 3d printing ceramic to sheet metal folding. His design approach is always searching for the meaning of a material and shaping it in the most 'natural' way. With these practices, he notices the beauty of balancing between control of design and spontaneity of materials. Also, he learned how vital it is to listen to materials and place them into appropriate contexts.